Our values
Together, we aim to excel at meeting the needs of our customers — to be a leading company that drives success.
The purpose, vision, and values of Stefnir were established in January 2026 and are now shared across the entire Arion Group.

Established Icelandic asset management company whose role is to manage clients’ assets with their best interests as the guiding principle.
Together, we aim to excel at meeting the needs of our customers — to be a leading company that drives success.
The purpose, vision, and values of Stefnir were established in January 2026 and are now shared across the entire Arion Group.

The purpose of the companies within the group is We activate the power, and one of the most important things we do is to channel capital from those who own it and seek returns to those who need capital to turn their ideas and ambitions into reality. We also safeguard what matters to individuals and businesses, thereby creating the space and confidence needed for action and prosperity.
Our customers have diverse and varied goals that reflect the drive and ambition within them. By fulfilling our role, we help turn ideas into reality and activate the power that surrounds us.
The purpose expresses our belief in the environment in which we operate, a belief that people possess energy, ideas, and dreams that are worth supporting and bringing to life for the benefit of society as a whole. We aim to activate the power of our customers, the power of the economy, the power of women, the power of the environment, the power of the community, the power within ourselves and much more.
This shared vision of all companies in the group describes where we aim to be in the coming years and serves as a guiding light for employees on that journey.
Our values are five and guide decision‑making and everything we do and say. They help us understand what is expected of each of us and of the group as a whole.
We find solutions
We work together
We act with integrity
We take initiative
We are forward‑looking
